NEXT STEPS: MARCHING ON THE NEW FRONTLINE OF POST-ROE AMERICA

New Mexico is building a $10 million tax-funded abortion mega-center in Las Cruces to target women from Texas and beyond with unrestricted abortion up to delivery! Join us at the midpoint of our 40 Days for Life campaign with over 650 cities around the world to discover the critical next steps to defend life at the regional level.

Saturday, March 22, 2025

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While abortion is over in El Paso and Texas, abortion providers and seekers are flocking to New Mexico ... but so is pro-life support!

Join us in Las Cruces for this regional event at the midpoint of our 40 Days for Life campaign!

Saturday, March 22, 2025

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Rally in the parking lot next to the UNM abortion center build site at 4395 E Lohman Ave, Las Cruces, NM 88011 followed by 1.7 mile walk around Lohman Ave.

National & Regional Speakers

HEATHER
GARDNER

40 Days for Life National

REBECCA
DOW

NM State Representative

BISHOP PETER
BALDACCHINO

Catholic Diocese of Las Cruces

RANDY MCMILLAN
Local Business Leader

MARK
CAVALIERE

Southwest Coalition, Inc.

...and more!


11:30

Catholic Mass at IHM Cathedral

Bishop Peter Baldacchino will be offering an 11:30am Mass at the Immaculate Heart of Mary Cathedral, 1240 S Espina, Las Cruces, NM 88001

1pm

Pro-Life Rally & Prayer by UNM Build Site

The main event starts in the parking lot next to the UNM abortion center build site with multiple speakers including a keynote from Heather Gardner from the 40 Days for Life International.

2pm

March Around Lohman Avenue

After the rally, we will march along the public sidewalk with signs and banners to promote our ongoing "Stop The Center" campaign. The route will be 1.7 miles.


Heather Gardner always considered herself pro-life but never knew there were people who prayed outside abortion facilities until she became a student at Texas A&M University and was invited to attend a prayer vigil. The vigil was held outside the local abortion facility by the Brazos Valley Coalition for Life in Bryan, Texas—the birthplace of 40 Days for Life and where former Planned Parenthood director Abby Johnson was converted. She got increasingly involved and eventually served on staff as the director of communications for the Brazos Valley Coalition for Life. Later, Heather served as executive director of the Central Texas Coalition for Life in Austin.

Over the last decade, Heather has trained thousands of volunteers locally, nationally, and internationally to be sidewalk advocates and pregnancy center client advocates. In 2019 she even had a cameo in the major motion picture Unplanned, based on the book by the same title.

Heather currently serves as the director of campaign advancement for 40 Days for Life and oversees the "365" locations. She spends regular time on the sidewalks outside abortion facilities reaching out to women and men, praying for an end to abortion, and striving to build a culture of life.

Bring a Box of Diapers!

Let's put our faith into action by each bringing a box of diapers (especially larger sizes) to help local moms! Together we’ll build a mountain of diapers that will be distributed across multiple local pregnancy centers.

Prizes for best homemade signs!!

Host Committee

Are you part of a pro-life organization and want to support our march? Join the Southwest March for Life Host Committee for $100. This goes toward the cost of our event, and you will be listed on this website, be mentioned at the rally, and have the option to set up a booth at the march to interact with hundreds of pro-lifers from across the Southwest!

Join the Host Committee »

Order your official flag of the pro-life movement! Created and voted on by the international pro-life movement in 2021 as a unifying, symbol for the pro-life cause and symbolic of both unborn children and their mothers, emphasizing the TWO lives present in a pregnancy and the love that the pro-life movement shows to both. Ordering here will benefit the Southwest Coalition for Life.

Order Yours Today

Contact Us

If you have any other questions, please contact us.

  • Phone: 833.388.LIFE
  • Email: march@southwest.life
  • Facebook: @SouthwestCoalitionForLife
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Don't miss the biggest pro-life march in the Southwest!

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